There are many things you need to be looked at before you even commence a search engine optimization campaign. One of the first things you need to check is whether or not the site is penalized. If a site is penalized often times it will not show up any higher within the search engines then the second page. This is because the search engines do not trust the sites they do not want to allow it to show up high within their search engines because the content or information within it could be false or not trustworthy. If you have a site that is penalized it all depends on what kind of a penalty you have and whether or not you can get out of that penalty. For example if you have a penalty against links then that is something that can be taken care of by reaching out to the manual review team and asking them for a revision of your site. Often times if you tell them that you are sorry for any unnatural linking you may have done they will often times forgive you and un-penalize your site.
If you have a peer spam penalties and often times this means that your site has been completely destroyed and you are better off starting brand-new because if you receive a peer spam penalty then that means that the search engines really dislike your site and often times it will not remove the penalty regardless of how many reconsideration submissions you submit or how sorry you are for what you have done. This is one of the first thing you need to look into before starting any kind of a search engine optimization campaign because if you come across a website that is penalized most of the time all of the work that you do will be worthless because none of it will have a positive effect on a site that is penalized by the search engines.
The next thing you take into consideration is whether or not the website is indexed. If the website is not indexed and it cannot be found within the search engines and that is something that will need to be taken into consideration and fixed before commencing any search engine optimization work to that website. There are many reasons why a website will become de-indexed with in the search engines and that is something that each search engine optimization experts will have to look into and figure out for themselves before working on any client site. Sometimes it can be as simple as a site map issue and other times it can be due to penalties or duplicate content, if you think this may be an issue you’re running into feel free to Visit This Website and they can help you with anything you may need. Often times getting a website re-indexed is as simple as going into the search console and asking the search engines to crawl your site. Have you determined whether or not a website is indexed or not you want to look at the on page content such as titles, meta’s, keywords, and several other factors.
You want to make sure that all of these various aspects are taking care of on page because if they are not then it will be extremely difficult for you to rank for the keywords you are attempting to rank for. You want to make sure that all the keywords you are attempting to rank for can be found on page within the content but you want to make sure that that content is not stuffed with the keywords you are trying to rank for over and over again because this will greatly affect your on page optimization as well as your keyword density. If your keyword density is too high in comparison to the competition that is outranking you then you can have a problem here. If your keyword density is too high often times is a negative ranking factor and can even lead to some penalties from Panda and Penguin.
Finally one of the things you want to take a look at are the back links pointing to that site. You want to see if the back links pointing to that site are trustworthy or not. If they are untrustworthy where the website has been spammed in the past you can go into the search console and disavow those links so that they do not have a negative effect on the website as a whole. In general the search engines are very good at determining what spamming is so most of the time you do not need to concern yourself with this information but it is something to take into consideration before starting a search engine optimization campaign on a client site for a website of your own. There are many third-party aggregators that will allow you to use their platform in order to see what kind of links and anchor text are used when pointing links to a website. Some of these services are very good because they crawl the web quite often and offer a great number of links while others are not so good.
It is up to you to determine which aggregator you like the most and it is also up to you to determine whether or not you are willing to pay the steep price that some of these third-party aggregators cost in order for you to use their services. Luckily often times these aggregators will allow you to use their software for a limited amount of time for free. This will allow you to use their software and get used to it and determine whether or not this is a tool that you will want to use or if it is a tool that can be supplemented by something else. Regardless it is up to you to determine your process in regards to a search engine optimization campaign because it is your business that you are building but as other businesses that you are trying to improve.